Changing the Adversarial Nature of Car Sales
Consumers have an adversarial attitude towards car dealers, and I can’t say blame them. The retail auto industry has done so many things to create an atmosphere of confusion and intimidation that many car buyers understandably dread the buying experience. Not only do some dealerships encourage their sales staff to engage in dishonest tactics to fleece customers, many have proven themselves to be sexist as well. I always wondered how the salesmen for those particular dealerships came home at night and looked their wives or daughters in the eye. Being a dealer myself, I have encountered the best and worst that the business has to offer. While my turnover is quite low compared to most, I have hired sales associates with prior experience over the years. I have also fired more than a few of these “professionals” within a week of hiring them. Why, you ask? I don’t mean to sound trite, but I do business by the golden rule. As a result, I won’t tolerate dishonesty on the part of my sales staff or the condescending attitude that I notice many dealers and salespeople take toward their customers. I also refuse to use the dubious tactics that many dealers use to nickel and dime more profit out of every customer that enters their showroom. Now, let me tell you what the results of following the golden rule are… I don’t have an adversarial relationship with my customers. Sure, more than a few have stepped into one of my sales staff’s offices ready to do battle, but we quickly alleviate their anxiety by doing something that I can wholeheartedly recommend for any business. We give them honest, fair and respectful treatment. I know this might sound like a novel approach in the auto industry, but it’s the only way to do business in my opinion. If more dealerships would stop trying to treat every sale as though it were the last one they will ever make and concentrate on building a good repoire with their clientele, they would enjoy the success that I do. I would bet that my profit margin is, on average, a bit below that of most other dealerships. Still, I never have a shortage of customers, most of which return for their next purchase. Many of my long term customers will wait for me to find the car they are interested in before buying from another dealership. Why? Because they know that when they drive off my lot, they have been treated fairly and have received a good value for their money. More importantly, I can go home at night knowing I run an honest business and that I can take pride in considering myself part of the community I do business in. That’s worth a lot more to me than a few extra bucks. I wish more of my competitors felt this way as well, because it would benefit our industry as a whole to change our sales philosophy for the better. To learn more visit Spanos Imports of Daytona Florida visit http://www.spanosimports.com/
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Installing Aftermarket Head Units
Are you thinking about installing your own car stereo head unit? Be sure to read this article and figure out what you will need to do to get it done. Upgrading the sound system is usually one of the first modifications attempted when we talk about car customization. The best place to start is with a good head unit. If you plan to install it yourself, read on for some technical tips from our experience installers. You will need a few tools to do the job right, so start by collecting some screwdrivers (flat head and phillips head), a socket set, wire cutters, wire splitters, butt connectors or heat shrinking sleeves, electrical tape, zip ties, solder and a soldering iron, and some patience. The first thing I would do before installing I would suggest buying the stereo wiring harness for your vehicle application. This will make the installation easier for you if you are a beginner, and it allows for easier replacement of the stock radio (if you choose to sell the vehicle in the future) and swapping or upgrading to a different aftermarket head unit. Begin by disconnecting the negative battery cable from the battery. This will ensure that you don’t accidentally cross any wires and burn out a new piece of equipment. Next, remove the old head unit. If you need to see how this is done on your specific vehicle, you can look up your vehicles application on installdr.com. This is a great resource for seeing pictures of how to remove the head unit. Once it is loose, disconnect the wiring harness and the antenna from the head unit and remove it completely. There are two types of wiring harnesses you can get. There is the universal wiring harness that connects to your vehicles existing wiring harness, and has the unfinished wire ends that connect to the color coded wires of your new head unit. There is also a wiring harness that has a harness on both ends, and just clicks in place on both sides. These are the easiest to install, but can be harder ot find to match your vehicle to the head unit. Most wiring harnesses are the universal type, so we will focus on those. If you have obtained the wiring harness, you will notice the color coded wires in the back of the head unit. The wires on the head unit and wiring harness should match. The head unit wires and the wiring harness wires will be partially spliced for easy installation. There are several good ways to connect the wires. One way is to use butt connectors, which crimp the wires within a connector. These can be picked up almost anywhere that sells/installs head units, or at Walmart, etc. My favorite way requires a soldering iron and heat shrinking sleeves. Twist the wires together tightly. Apply just enough solder to weld the two wires together. Now fold them over parallel to one of the wires. Slide the sleeve over the connection and heat it with a heat gun or good hair dryer. I have had to rewire or repair systems where butt connectors were used, but this could be installer error, and not a problem with the connectors themselves. I have never had any of the soldered connections fail. Once all the connections are made, and the sleeves heated and shrunk in place, I like to take a zip tie and tie them all together. Clip the excess zip tie for a clean finished look. Connect the wiring harness of the head unit to the wiring harness connected to the vehicle. Plug in the antenna (you may find you need an antenna adapter in some applications). Now slide the head unit in place, but don’t attach it yet. Reconnect the negative battery cable and turn on the head unit (make sure the key is turned to the ACC position). It should be functioning properly at this point. If you plan on adding an amp, or have purchased one for this setup, turn the unit off and connect the RCA cables. Run them through the dash to the floorboard and to the amp (more on how to successfully do this in future articles). If you encounter problems, you can email <A HREF="mailto:support@majesticmodifications.com">support@majesticmodifications.com</A> for help. Brought to you by <A HREF="http://www.majesticmodifications.com" TARGET="_blank">http://www.majesticmodifications.com</A>. Majestic Modifications is your online source for auto parts and accessories, installations advice and technical support.
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